It’s 30/08, I want 10k followers on IG by 30/09

The number is pretty arbitrary, but I’m trying to create the frame where I put an unreasonable amount of effort into it and document it all here to keep me accountable.

The goal for the past few months has been to post something online consistently (this blog, some shitty YouTube videos, IG reels, LinkedIn posts) to build the action muscle and get started. Now we focus on growing one channel.

Given the time constraints, I will not be:

• Spending days deciding which channel is best (IG, YT, X, TT, etc)
• Create a bulletproof content plan with pillars, themes… whatever other mental masturbation course sellers say

The approach will be to just ship and iterate.

Required behaviours:

• Post. A lot.

30/08:

This page is now live.

1/09:

Rest. Busy with Everlab.

2/09:

Posted first reel of this push. Captions shit. Music shit. I have speech impediment. Have no idea what I'm talking about. I cringe so hard. Therefore, we continue.

3/09:

Posted second reel. Captions typo i dont care. Cringe. Need more volume. Should get a mic soon as well. Need to spend on ehour just writing ideas down. Current process is intentionally scroll through a few people posting similar things until I get an idea. We keep moving.

4/09:

Posted third reel. Captions a bit better tho 2 typos i couldnt be bothered fixing. Speech is a bit better. It takes me 30 minutes of yap to reach an understandable state. Too many takes on my phone. Net +0 followers so far. Keep pushing.

5/09:

Posted fourth reel. Absolutely crashed after this week. Was considering giving myself an excuse and not posting today. Then recorded a 20 second video of me telling the boys good night. Keep pushing.

6/09:

Posted fifth reel. Got home 11:30pm. Could've slept and posted 2 reels tomorrow. Realised that was a bitch move and I needed to do 20 push ups for even having that thought. Keep pushing.

7/09:

Posted sixth reel. So far net - 10 followers. Goodnight reel got a lot shares. Clearly people need to be tucked in bed. Keep pushing.

8/09:

Posted seventh reel. I gained 2 random followers today. woo. more to come. Keep pushing.

9/09:

Posted eighth reel. I just posted a video of me having a shower. Keep pushing.

10/09:

Posted ninth reel. I don't feel locked in enough. More volume. Better. Keep pushing.

11/09:

Posted tenth reel. I felt like a skinny bitch so had to plank. Keep pushing.

13/09:

Posted eleventh reel. I pushed myself to overfatigue this week. Not good enough. I'm a bitch. Keep pushing.

15/09:

Posted twelfth reel. These were some hard pull ups. Keep pushing.

16/09:

Posted thirteenth reel. Not growing fast enough. A couple more followers from reels. Not enough. I think it's time to rethink strategy. I need to put a lot more effort now rather than ship shit. Keep pushing.

17/09:

Posted fourteenth reel. I need to sleep. Thought no reel today. Then realised I'm a pussy. This took 2 minutes. More. Keep pushing.

18/09:

Posted 15th reel. I need to sleep. It's 2:30am. Keep pushing.

19/09:

Posted 16th reel. 60 seconds to make. Keep pushing.

20/09:

Posted 17th reel. Cbs putting in effort. At least post something. Keep pushing.